Adobe’s yearly summit event, that took place last week in Las Vegas, was one of the numerous technology conferences that had been cancelled following the global Coronavirus (COVID-19) pandemic.
Instead of a live event, Adobe’s CEO Shantanu Narayen and a couple of senior managers released pre-recorded videos to update the customers regarding the ever-changing, update on the company’s approach and to take a sneak-peek on the current products.
Long story short…
Adobe’s strategic approach emphasizes businesses to recognize and transform their business and customer experiences into a world of digital haven.
Narayen also highlighted the value of digital transformation in the prevailing market ecosystem and emphasized how Adobe is enabling brands to connect digitally with their employees and consumers.
In his keynote, Narayen stated, “From the ways technology is shaping our daily life, to the digital behaviors we track online, we’re in the center of a digital revolution that is shaping our strategy. With Document Cloud, we accelerate document productivity, even when your teams can’t meet in person. And with the Adobe Experience Cloud, we power digital businesses, helping you design and deliver experiences that drive profitability and loyalty.”
The Adobe Experience Cloud has become one of the core components of Adobe’s strategic plan.
The Adobe Experience Platform, which integrates data management, optimization, and data analytics across the Experience Cloud, operates as the cornerstone for all Experience Cloud software applications.
Anil Chakravarthy, a newly appointed TEU and GM of Adobe’s Digital Experience Sector, stated that Adobe’s innovation roadmap is evolving around the Experience Cloud.
Chakravarthy, in his virtual keynote, which was equally important to attend, mentioned that “As we look at the full picture of the Adobe Experience Cloud, we have the application layer, which has the Marketing Cloud, the Analytics Cloud, the Advertising Cloud, and the Commerce Cloud. This brings together all the capabilities you need to deliver exceptional experiences.”
Chakravarthy also unveiled the official launch of two new Experience Cloud services: Customer AI and Attribution AI.
Where Customer AI intends to assist companies identify different customer segments and then engage each of these segments with the appropriate marketing strategies, Attribution AI is designed to facilitate companies to observe the conversion influence powered by their own media channels and to make rational decisions.
Lastly, Adobe launched a new Customer Experience Management (CXM) Playbook, which would offer corporations a realistic framework for adopting digital transformation strategies, along with illustrating Adobe’s Digital Economic Index.
