Recently, for a client, we have installed the Facebook Pixel on the Magento 2 website. Moreover, we also integrated the Xtento Product Feed on the client’s Magento 2 website store.

What is Facebook Pixel and why is it used?

The Facebook pixel is an analytics tool that facilitates in gauging the effectiveness of the advertising efforts by understanding the behavior of the people and the actions they take on the website. The Facebook pixel can be used to:

  • Make sure your ads are targeted to the right people
  • Build advertising audiences
  • Unlock additional Facebook advertising tools

So, for example, when someone visits your website and takes an action (like completing a purchase), the Facebook pixel is triggered and reports this action. This way you’ll know when a customer takes an action and will also be able to reach that customer again through future Facebook ads.

 

How to install Facebook pixel on your Magento 2 website?

Let’s look at the process of installing Facebook pixel on your Magento online store.

  • Create a Facebook pixel ID
  • Go to your Pixels tab in Ads Manager
  • Click Create a Pixel.
  • Install Facebook pixel extension for Magento 2 on your website
  • Copy and paste your pixel ID in the extension configuration

 

How to test if your Facebook pixel is working correctly?

After the integration of Facebook pixel to your Magento website, you need to be sure if your Facebook pixel is working fine. This is where the Facebook Pixel Helper can help you.

The Facebook Pixel Helper is a tool that troubleshoots and aids you in finding whether pixel is working fine. You can install this plugin in Chrome and use it to see if Facebook pixel is installed, check for errors and make sense of the data that is sent from the pixel installed on your website.

Moving on to installation of the Pixel Helper extension. Before getting started, you’ll need to have the Chrome web browser. If you don’t have it yet, install the Chrome browser then follow these steps:

  • Go to the Chrome web store and search for the Facebook Pixel Helper.
  • Click + Add to Chrome.
  • Click Add extension.
  • After you’ve installed the Pixel Helper, click the Pixel Helper icon in the address bar.

Check the popup to see any pixels found on that page, and whether they’ve been set up successfully. If you find that the events are being triggered on each page, then your Facebook pixel has been installed successfully.