Planning to build your own eCommerce store?
You may already have read many blogs and comparisons on your preferred eCommerce platforms and if you’re here, then you might be considering Magento vs. PrestaShop.
The most significant aspect before setting up an online store is to choose an ideal eCommerce platform.
As they say, “A well-begun job is a job half done”.
Therefore, analyzing Magento vs. PrestaShop before settling for one of them will definitely help you make the right choice.
So, let’s begin with our comparison.
- Ease of Use
- Summarizing Magento
- Summarizing PrestaShop
- Wrapping It Up!
Both platforms are one of the most prominent and popular platforms in the online world.
Although we have thoroughly discussed Magento in our previous blogs, still we will try to cover all the important aspects of it.
You may want to check out our other blogs on Magento vs. Shopify, Magento vs. WooCommerce, and Magento vs. OpenCart.
We’ve gone through many comparisons, but this time, we have Magento vs. PrestaShop in the arena!
Deciding which one to use to get your store off the ground can be tough unless you’re familiar with how both platforms work.
Magento, as well as Prestahop, is an open-source eCommerce platform written in PHP, means that anyone can set up their eCommerce platform without much of a hassle.
Customization capabilities of both platforms will allow you to create an e-store that will be unique according to your preferences and requirements.
Prestashop is considered a bit simpler and, thus, would be recommended for beginners.
Magento is considered to be more complicated and the functionality of Magento offers out-of-the-box features, which cannot be compared with any other platform.
Magento is one of the biggest e-commerce platforms in the world with some of the websites on Magento crossing a turnover of more than $1 billion annually.
It also has a much larger market share in large-scale eCommerce stores than PrestaShop.
Compared to Magento, PrestaShop’s website claims to enjoy more than 300,000 live stores, and growing, on their platform.
As per builtwith.com’s latest technology trends, Magento hosts about 550,000 sites compared to PrestaShop’s 386,000 sites.
Magento, in general, is favoured all over the world, nevertheless, PrestaShop has been growing in popularity over the past couple of years.
Both are among the most reliable and sustainable open-source CMS solutions out there, offering unique approaches to create an eCommerce store.
Now, let’s begin the comparison between Prestashop vs Magento and have a closer look at how they actually compete against each other.
|Ease of Use||Technical skills are required||Doesn’t require you to be technically proficient|
|Free Trial||30-days Free trial||15-days free trial|
|Best suited for||For large enterprises||For medium to low enterprises|
|Pricing||OpenSource Community Edition and a paid version||OpenSource Community Edition and Cloud-based eCommerce system|
While talking about features, there are not many platforms that top Magento.
In fact, from an eagle’s point of view, Magento seems unflawed at large.
It is a highly focused platform that aims to benefit the user with all that is needed to build a powerhouse of an online store.
However, it would be wrong to say that compared to Magento, PrestaShop is a slacker when it comes to features.
From hundreds of templates to an easy website builder and plenty of payment gateway solutions, PrestaShop is also a great competition.
Both platforms provide the basic functionalities of an eCommerce store.
However, it’s the sheer number of features and functionalities that Magento boasts of.
And can PrestaShop compete with Magento when it comes to features? We think not!
Hence, if you’re looking for the best features and tools to empower you the most, Magento is a no-brainer.
Instead, if you’re looking to build a basic online shop without much hassle, PrestaShop is a great choice.
Well, both platforms provide you with amazing functionality to launch and manage a powerful online store.
But, it does make sense to choose a system that caters to your needs instead of choosing something based on popularity.
PrestaShop is also a complete solution that doesn’t require any additional modules to work.
Also, you can easily create a PrestaShop theme with TemplateToaster website maker.
On the other hand, Magento has a wonderful feature called Multiple Websites Development.
This feature lets you manage your multiple websites from a single panel, which means that one admin dashboard for all your different eCommerce website.
To top it off, you can add multiple payment gateways and currencies in Magento.
Now, who wouldn’t want that?!
So, what do you think of the businesses who run multiple eCommerce websites or want to add multiple payment gateways? Will they choose Magento or PrestaShop?
The answer is clear – Magento.
Simplicity and convenience at its best.
Other than that, some overwhelming features of Magento like automatic email marketing reminder, analytics and reporting, reward points, return management authorization, etc. will surely get your attention.
The range of extensions, add-ons, and third-party features make Magento even more flexible and scalable.
It is capable of managing a complex product catalogue.
Without a doubt, it has better SEO optimization than PrestaShop.
However, PrestaShop also has sufficient SEO functionalities to offer you, such as automated URL rewriting, dedicated SEO sections, and assure an average SEO-friendly online store.
With Prestashop, the service of features and graphics themes remains relatively limited compared to Magento.
It may provide you with the basic features to begin your startup, but won’t suffice at a later stage.
You might think that the core architecture of Magento is slow and heavy.
However, more often than not, the problem doesn’t lie with Magento’s core, rather it has more to do at the developer’s end.
Magento is a highly customizable platform. Hence, a developer needs to be skilled enough to take the full advantage of Magento’s platform.
As far as PrestaShop is concerned, performance is not its biggest concern.
PrestaShop does not suffer from being a heavy-duty CMS like Magento.
It is simple, light, and easy to use.
Although Magento is mostly misunderstood in terms of performance, there’s no denying that PrestaShop is Magento’ biggest competitor in terms of performance and speed.
Since PrestaShop and Magento both are self-hosted platforms, the performance mostly depends on the hosting you are using.
The key to a high-performance website is the right provider with the right plan.
If you are having a good amount of traffic to your Magento store, then you don’t have to worry about the performance because Magento does it all.
Being open-source platform means that you get support mostly through documentation and communities around the world.
As it is with both of the platforms, you get a large community of users who are willing to help you out any time of the day.
Magento, however, is a CMS that is famous around the world and has a far bigger community.
By the sheer size of the number of users of Magento, you are more likely to get answers compared to PrestaShop.
Magento has been around since 2001, compared to PrestaShop’s inception in 2007.
PrestaShop does not have an official support team and you’d have to rely completely on users and user-manuals.
With Magento, if you purchase their paid plans, you get official support for every problem that you may face.
PrestaShop and Magento are both designed to provide your store and your customers with robust security.
As is with most major CMSs, security is not much of a concern because there are all the standard security measures taken to ensure there is a minimum risk for buyers.
However, it should be noted that despite what the platform offers or claims, there is always a risk of a security breach.
Hence, needless to say, it’s always a good idea to constantly update and test your CMS with security tools for possible security vulnerabilities.
Since both platforms are open-source, they are constantly developing and taken care of.
Magento, on one hand, is a feature-rich platform that allows you to install powerful plugins.
Thus, it gives you incredible eCommerce security.
Whereas, PrestaShop, on the other hand, does provide you with the basic security measure but, nowhere can it compete against the powerful Magento’s plugins.
Magento is not for beginners, and if anyone with no knowledge of using a CMS tried their hand at it, they are going to find it really, really complex.
Even installing Magento is a task that’ll challenge you a lot.
Even after installation, Magento is not an easy game to play.
Either, you should have an intermediate knowledge of the product or hire an experienced developer to take you through all the difficulties.
Hence, if that is a problem, then PrestaShop should be your go-to platform.
PrestaShop is relatively easy to install and will not require you to have expert knowledge of the platform.
However, both platforms can be customized in numerous ways.
Magento requires you to be technically proficient to build a powerful eCommerce website.
Whereas, PrestaShop is quite a beginner-friendly platform.
The convenient and intuitive admin panel makes it easy to work with PrestaShop.
Both platforms come with the freemium pricing model, which means that both have either a free trial or a free version.
However, as with most things in life, there is no free lunch.
This is exactly the case for both platforms.
While you can create basic stores with the free version of both platforms, to get the best of both worlds, you will have to spend money to take full advantage of each.
And while we are talking about shelling money out, know that Magento’s Enterprise edition is the ultimate eCommerce solution out there, and you can’t go wrong with it.
For a complete guide on Magento versions, you might want to check out our detailed analysis of Magento Community vs. Magento Enterprise Edition.
PrestaShop is free to download and use but you will have to pay for the web hosting if you go for their one-click hosted solution.
Magento is somewhat an expensive option as compared to PrestaShop. But, undoubtedly, Magento provides unmatched functionality and features.
PrestaShop is a free and open-source eCommerce solution.
The functional website is free to start, however, if you want to purchase add-ons, prices range between $50 to $150 per module.
Magento provides plenty of features and it’s an open-source eCommerce solution with all kinds of flexibility and customizations.
You’re the one in control with it and you can change the look, content, or even, how it functions.
Magento takes the full advantage of SEO and even use it as a catalogue-management tool.
With plenty of experience behind this program termed as Support, you won’t struggle to find answers to your questions.
A recent partnership with eBay makes the system even more powerful and adds more developers to the community.
It’s suited for medium- to large-scale online stores rather than startups or small stores.
Magento gives users all kinds of modules, features, extensions, and regular security patches.
It supports numerous languages, payment gateways, and currencies.
Even with Magento’s official Support team, it is not a suitable platform for beginners.
Go for Magento if you can afford it or if you’re building an online store for an established business or if you can handle the complex Magento structure.
PrestaShop is also an open-source eCommerce solution with plenty of features.
You can use the basic set up free of charge, but you will need to purchase templates, themes, and modules if you want the most out of this system.
PrestaShop is available in 40 languages but only supports fully in English and French.
They don’t offer an official support team, but you can find plenty of developers and users in the PrestaShop forum.
It does, however, have a very sleek and user-friendly admin dashboard.
Adding new products and customizing them is simple in PrestaShop.
The platform offers a ton of customization options, thanks to a broad selection of themes and modules.
However, it is only suitable for small-scale business or startups due to its inability to scale up to match the growing sales or flexibility to customize according to the requirements.
Flexible eCommerce solutions, a vibrant extensions marketplace, and an open global ecosystem.
Magento and PrestaShop open a new dimension in eCommerce for the businesses as well as for the customers.
Magento is perfect if you’re a developer who wants to build your own solution with flexible eCommerce technology.
The core code is highly flexible and you can add a wide variety of features and functionality.
PrestaShop is also customizable, supports all the major payment services, is translated in many languages, and localized for many countries.
But, can it compete with the massive power of Magento? That’s the real question.
However, both options are the winners in the eCommerce market. It all depends on your requirements and skills to work with one or another.
So, who should use PrestaShop?
Well, the medium-size enterprises who have no plans to scale up anytime soon may find PrestaShop a better option.
It is a relatively cost-effective eCommerce platform.
And who should choose Magento then?
Big businesses that seek an advanced web store with complete control in hand and great customization options.
Usually, medium to large scale enterprises finds Magento a great solution for their online store.
This brings us to the end of this post, and before you opt any of the two, make sure you’ve read our comparison guide thoroughly and understood the advantages or disadvantage of both platforms.
You must remember that more technical expertise is required to install Magento while even a beginner can use PrestaShop without any hassle.
However, the criteria to choose the best eCommerce platform remains the same – your requirements and budget
The two are aimed at different types of businesses with different budgets, different demands, and goals ahead.
Because only you know your business inside out and only you are aware of the small peculiarities that should be taken into account, hence only you can decide who should win the Magento vs PrestaShop battle.
The decision is all yours!