With more than 1000 different products and with more than 50 international brands, they are working hard to serve their clients with all what they need from natural products.
Dr. Nutrient has become a prominent voice and an influencer in the health and Nutrition niche, with its online presence and approachability via social media channels like Facebook, YouTube, Instagram, and Twitter.
We started working on this project two years ago. There was a steep learning curve to this project and helped us learn new things and best practices for Healthcare stores.
Client: Dr. Nutrient
Platform: Magento 1
Dr. Nutrient’s previous Magento 1 site had seen upgrade after upgrade but not performing at the level needed for desired growth. Before we started working on it, our client was working with Indian Developers. He was not satisfied with the solutions they used to provide so he entrusted the work with us. The UI of the site made things too complicated for the users and the User Experience was almost non-existent. The client needed a store that would be quick to launch and provide solid foundations so it would be easy to make amendments to it in the future as the business scale and grow even more. Instead of a complex UI and categorizing the products into different product headings, they wanted something simple. Something that would be easy to grasp and navigate. The cart abandonment rate was also very high and needed a fix immediately.
RLTSquare developed an intuitive, flexible and easy to navigate site which handled the complexities of the Dr. Nutrient’s business model. The improvements in the UI using Kendo UI have enhanced the user experience on the site. We simplified the navigation of the website by introducing only two navigation tabs, Shop By Brand and Shop By Ingredient. Customers can now more easily select the products that they want which has improved the conversion rates. We were lucky in the fact that the client also had a very good understanding about eCommerce industry.
To improve the checkout process, we removed the header and footer on the checkout page. Add to cart button takes you directly to the checkout. Hence, having a minimal checkout with minimum distractions and navigation options resulted in lower cart abandonment rate and increased the conversion levels significantly.
We implemented Google Shopping Feed for advertisements; products were uploaded in the CSV format for catalogue. To keep the store up-to-date, Google feed API was used to check valid and invalid products.