HBPlus Battery Specialists is Australia's largest volume distributor of Duracell and Duracell Procell Dry cell bulk batteries.

It’s a family owned and operated business with more than 30 years of experience in the battery industry.

HBPlus Battery Specialists services include the design, manufacture and distribution of a wide selection of batteries. It provides services for all of your battery requirements, from the smallest orders to the largest. HBPlus Battery Specialists are a business of efficiency; with it’s Carrum Downs warehouse in Victoria, they are able to refurbish and re-pack batteries on site, providing quality service at a reasonable cost.

Client: HBPlus Battery Specialists

Platform: Magento 2


HB Battery Specialists had initially tried a number of web store options with various solution providers to increase its eCommerce offerings, but the team never felt like it was reaching its potential in this area. Their first site did not support their B2B business adequately. While customers could place orders online, it involved enormous manual work, and the only payment method available was the option to pay by the standard payment methods. Battery specialist was not satisfied with the effort they needed to place into the site, along with the look and the feel of it. The client needed a theme which wasn’t one of the Magento’s default themes. They also wanted a more responsive search. There were a lot of issues on the hosting server as well. The checkout process was arduous and didn’t build confidence in the customers. The existing site did not have any strategy to make the user experience.


RLTSquare created a content-rich, responsive site for Battery Specialists that not only promotes the brand, but also celebrates the authenticity of HB plus. Their customers now enjoy a great user experience, along with a responsive design, an optimised search engine and a lot of different payment methods. We customized Monster template to suit the needs of the client. As it wasn’t one of the Magento’s default themes, we had to configure the CMS blogs, pages and respective widgets as well. We implemented AJAX Algolia Search to make the search dynamic, faster and much more responsive. We moved to a dedicated Light Speed server running Light Mage Cache. We created a B2B store as well because the business needed to scale and grow. To improve the user experience, we had to completely revamp the home page.