It can take a lot of time to draw traffic towards your business website and it almost feels impossible when you are first starting out. Don’t worry - with some proper guidance and strategy, you can do it easily.
How to increase traffic on website
Here are 5 most effective ways that can help you to get more traffic and impressions on your website:
1. Partner with influencer
Who is an influencer, exactly? Well, an influencer is anyone who has a significant influence on a large group of people, either on social media or via email.
Influencers are the main essence of media marketing. They have much fellowship, and are free-to-talk to. Influencers can engage a mass of audience through their content and can redirect the audience to your business website, hence, traffic would be drawn and once your website got traffic, it would create some conversion rate.
As per Jason Quey, there are 5 flavors of influencers:
Each of the flavors has a different sort of audience and creates different ways for your business.
2. Post to forums
To draw traffic, you need to post content where the audience is, be it Reddit, LinkedIn pages, Slack channels, Facebook groups or Q&A platform - Quora.
Now, how can you be efficient in posting content:
- Be as transparent as possible
- Post high quality content only
- Post in relevant channels to engage relevant audience
- Follow posting rules of groups
- Share knowledge - not just your product
- Answer questions
3. Focus on content marketing
This is all about using content to promote your business. The easiest way to do this is to start posting blogs on your website.
- Starting a blog
- Guest posting on relevant sites
- Syndicating your new content to other sites
If you are going to invest time into a blog, it is highly recommended starting off with SEO based keyword research. Much of your traffic from blogging will come from search engines, so you want to go in knowing how to get higher search rankings.
4. Run Contests and Giveaways
The best part of starting an online contest is it is free of cost! Just post any question on media platforms and let your audience answer that question. Having top quality replies or first person to reply gets a giveaway gift.
This helps your audience to see your content, get engaged, get inspired and keep on viewing your content. Every giveaway is based on 3 things:
- A clear goal
- An attractive prize
- Promotion campaign
Once you know exactly what your goal is and how you can promote it, it is going to help your business a lot to increase traffic.
5. Get a boost through publications
Publications are the easy way to get both publicity and web traffic. Local and online publishers are always looking for businesses to feature some content for them to publish.
These are some of the effective ways and yes, of course, there are many other ways that can help you boost traffic towards your website.