80% Magento Performance Optimization for EGO Shoes
EGO Shoes is a modern, trend-led footwear brand. Magento offers perfect
solutions for their business needs & special requirements. Unfortunately, their
online store had severe problems due to disappointing performance and poor
coding. RLTSquare helped EGO Shoes to increase the Magento store performance
by 80%. The project goals with EGO Shoes were clear: increase the store’s
performance significantly, deliver an optimized customer experience, and,
ultimately, boost conversion rate & sales.
The initial store audit showed two major problems. First, a dissatisfying performance with a Page Speed Insights score of only 10% to 12% and, second, the badly-written code. Moreover, 95% of customers used mobile applications to visit the store leading to a great loss in traffic due to the slow website loading times. While starting to optimize the store according to Google’s standards like LCP (Largest Contentful Paint), FCP (First Contentful Paint), and TTI (Time to Interactive), the motto “Make Magento Small and Efficient” was applied.
To finalize the project, images on the website had to be optimized. For that, the latest formats like WebP, compressed and progressive images combined with lazy loading were used to further decrease the page load time. Overall, the website experienced a performance jump of around 80% due to the optimization process.